PRELIMINARY PROGRAMME "The profit side of learning"
This conference will focus on the economics of Distance Education: looking at in every aspect, like course development, identification of new products and infrastructure.

Day 1, Wednesday May 9th 2012
Learning media
13.30 – 13.45
13.45 – 14.30
14.30 – 15.15
15.15 – 16.00
16.00 – 16.30
16.30 – 17.15
17.15 – 18.00
 Opening
Keynote
Is the iPad the future or the textbook?
The relevance of social media for distance learning
Coffee break
Why do students prefer textbooks above pdf files?
What kind of media-mix does a customer/student of a Distance learning course like most?

Day 2, Thursday May 10th 2012
Service and tutoring 		 
09.00 – 09.45
09.45 – 10.30
10.30 – 11.00
11.00 – 11.45
11.45 – 12.30
12.30 – 14.00
14.00 – 14.45
14.45 – 15.30
15.30 – 16.30
16.30 – 18.00
19.00		 What are the competences of a on-line tutor?
How can we increase the self-motivation of students?
Coffee break
How to trigger your students to do your marketing?
How can we increase the self-motivation ofstudents?
Lunch
How to find the right (attractive) courses?
How to control the costs in course development process?
Experiment
AGM
Social evening

Day 3, Friday May 11th 2012
Business model
09.30 – 10.15
10.15 – 11.00
11.00 – 11.45
11.45 – 12.30
12.30 – 13.00
13.00
 How to control the costs of the delivery process (both online and “traditional”)
A new business model for Distance learning
Coffee break
How do our colleagues in the US survive?
Closing ceremony
Farewell lunch


Venue: the NH hotel and Conference Center “De Leeuwenhorst”. This is close to the North sea and the famous flower exhibtion “De Keukenhof”.