The EADL is run by experienced distance learning practitioners from all over Europe.

They make up two committees, the Executive and the Research and Development who operate alongside the President and Executive Director.

President - John Trasler

John is a director and owner of Elearn in the the UK. Passionate about developing people John is an experienced muliti-national Director with significant coaching and leadership development expertise in a range of blue chip organisations and the public and not for profit sectors.

Currently working on a number of coaching assignments and senior level leadership development programmes John specialises in blended and distance learning approaches using a mix of media.

His research interests include using psychometrics and media in recruitment and the use of technology to innovate learning. 

Executive Director - Tony Horsfield

Tony is a Director of Elearn, which provides consultancy in organisational development together with training courses and coaching in leadership management and professional development.

Previously Tony led the development and delivery of all learning programmes produced by Worldwide Learning, News Corporation’s global education business.

He has considerable experience as a senior manager, consultant, writer, executive coach and trainer, leading major projects for organisations in the UK and overseas .

In addition to engineering qualifications, including a post graduate National Diploma in Agricultural Engineering, Tony holds a Masters degree in management and is a Johnson Medallist, Fellow of the Chartered Institute of Training and Development, a Fellow of the Chartered Management Institute, a Member of the Institute of Consulting.

Executive Committee

Vice President - Dr Martin Kurz

Managing director of ILS, Germany´s biggest distance learning institute, and Euro-FH, one of its leading private universities. 

An expert and professor in the field of occupational education since more than 20 years, running the German Association for Distance Learning for 12 years as President; acting Vice President of the European Association for Distance Learning (EADL). 

After studying economics, started at Bertelsmann Professional Information building up educational enterprises in Germany, France and Eastern Europe.

Treasurer - Dr Ralf Andreas Thoma

Ralf is managing director of Betriebswirtschaftliches Institut und Seminar Basel and Atlas Business Language School in Switzerland.

Working as a entrepreneur in the education business since 1997. Specialized in mobile learning solutions andcompany and industry specific courses. Additional experiences as member of the board in the medical industry, in tourism and in real estate.

Ellen Gunning

Ellen Gunning MA, MIAPR, FPRII, NUJ is a director of the Irish Academy of Public Relations (, a specialist communications college with 25+ years’ experience of teaching PR, journalism, event management, radio and television, online, in 6 languages, across 50 countries. The Academy has a joint venture in the Middle East with Orient Planet PR ( Corporate training is offered through

Ellen recently formed the PR Training Academy, a membership organization, which offers bite-sized,  tailored PR training to professionals working in the industry worldwide. 

Ellen is currently chairman of 103.2 Dublin City fm radio station (, director of the Irish Academy of Public Relations, a judge of SERAS the African CSR Awards 

Professor Elsebeth Korsgaard Sorensen

Elsebeth Korsgaard Sorensen is Professor Emerita in Digital Communication & Learning and head of the AAU research group, D4Learning ( at the Dept. of Learning and Philosophy at Aalborg University. She was previously director of the successful master programme in ICT and Learning (MIL), offered in equal collaboration between five Danish Universities (Aalborg University, Aarhus University, Copenhagen Business School, the Danish Pedagogical University, and Roskilde University).

Her research – which is directed towards both the field of Computer Supported Collaborative Learning (CSCL) and distance and open learning (DE) – comprises pedagogical/instructional design and implementation of technology across virtual and physical teaching and learning contexts.

George De Jongh

George De Jongh is the Managing Director at Dirksen Opleidingen.

Dirksen Opleidingen has grown from a specialist in electronics training into an all-round trainer for anyone who is or will be dealing with technical ICT. Having over 50 years of experience in training individuals and groups.

George has over 15 years experience in education and training.

George is also a member of the EADL Research and Development Commitee.

Professor Antonio Ragusa

Antonio Ragusa is an Italian entrepreneur, professor and author, founder of Rome Business School and Rome Business School Nigeria.
He has been teaching managerial disciplines at many Universities and Research Centres, such as the Roma Tre University, Luiss Guido Carli and Salamanca University.
He is the author of numerous publications on subjects relating to organizational, communication, marketing and human resources management. 
Antonio is the winner of international awards for his educational and entrepreneurial activities. Among the various recognitions, he has been appointed Academician by AEREC (European Academy for Economic and Cultural Relations) and has received the New York Award 2018, the Emilio Castelar Award 2019 and the Jean-Baptste Say Award 2020 for his commitment in education on an international level.

Research and Development Committee

Jens Greefe

Jens Greefe holds a diploma in Economics and is member of the board of the Forum Distance Learning, the german association for distance learning.

Since 2014 he is also Chairman of the Research & Developing Committee of EADL.

Jens Greefe is the Director of Studies at the ILS in Hamburg, Germanys biggest distance learning provider, educating app. 70.000 students in more than 300 distance courses. He is responsible for the development and the organization of the course programs and for the quality management of the ILS.

Kari Olstad

Kari is a Senior adviser at Flexible Education Norway. Engaged in online education and lifelong learning on micro, meso and macro levels.

Kari’s areas of expertise include technology and innovation for quality in online education and flexibility in adult education.

Dr Christos Hadjiyannis

Christos has been Director of Quality at CIM since 2016. He is also leading the Distance Learning operations at CIM. Christos’s background is in English Literature.

He holds degrees from Nottingham, Cambridge, and Edinburgh and was formerly Research Fellow at Wolfson College, Oxford. He continues to publish scholarly work on modern and contemporary literature.

Niels Henrik Helms

Henrik has a longstanding track record of research and development work in ICT and learning.

His main focus is on therelationship between media, learning and innovation.

Tony Hopwood

Tony Hopwood is the Chief Assessor and a Trustee of the Open & Distance Learning Quality Council, a UK-based accreditation body. 

His special interests include standards design and assessment methodology, resources development, learning design, and management in education.

He has degrees from the universities of Kent and Reading and postgraduate diplomas in teaching and marketing.